The cyber threat landscape is moving faster than ever—and so are the expectations around
Protective DNS (PDNS). For Managed Security Service Providers (MSSPs), basic filtering isn’t
enough anymore. Clients expect deeper insight, stronger protection, and more flexible control
over how DNS traffic is secured and monitored.
As we enter 2025, it’s clear that PDNS is no longer optional—it’s a strategic necessity. And to
stay competitive, MSSPs need more than just block lists and basic dashboards. They need a
modern platform that delivers real-time intelligence, scalable policy enforcement, and powerful visibility into client environments.
This is where HYAS Protect stands apart. Let’s explore the trends shaping the future of PDNS
and how HYAS is building the tools MSSPs actually need.
Basic PDNS tools might block domains, but they rarely tell you what’s happening inside a
network. For MSSPs, visibility into DNS patterns is essential—not just for blocking threats, but
for detecting suspicious behaviors that signal larger issues like misconfigured devices, data
exfiltration attempts, or compromised endpoints.
It’s not just about blocking—it’s about understanding.
Today’s MSSPs want to know:
● Are certain users or devices generating excessive or abnormal DNS traffic?
● Is there a spike in lookups to newly registered or obscure domains?
● Are clients unknowingly communicating with risky infrastructure?
Managing DNS policies across multiple tenants can get messy fast. For MSSPs, it’s critical to
maintain consistency across clients—without duplicating rules or losing flexibility.
That’s where policy inheritance comes in.
With a structured policy hierarchy, MSSPs can:
● Define global policies once and apply them across all clients
● Tailor exceptions at the organization level without breaking the model
● Confidently track which policies apply to whom—and why
Legacy PDNS solutions rely heavily on threat feeds—lists of known-bad domains that are
updated periodically. But in 2025, that’s simply too slow. Attackers spin up new domains by the
thousands, often rotating them before they’re even added to a feed.
MSSPs need real-time, predictive protection.
That means blocking malicious infrastructure the moment it appears—not hours or days later
when it's already done damage.
Not every client has the same risk profile—and MSSPs need to reflect that in their security
offerings. Static, one-size-fits-all policies leave gaps, while overly complex systems are
impossible to scale.
The solution is layered, flexible enforcement.
Modern PDNS should allow MSSPs to:
● Combine multiple rule types (rules, categories, real-time verdicts)
● Create policy tiers based on vertical, compliance needs, or user behavior
● Offer differentiated service levels based on protection depth
A Protective DNS solution isn’t just about blocking threats—it also needs to fit seamlessly into
how MSSPs operate and deliver services at scale. Many PDNS tools were built for single
organizations and don’t support the operational complexity of a multi-client environment.
MSSPs need:
● True multi-tenant management with clear separation between clients
● Role-based access and delegated administration for internal teams and client users
● Branding flexibility to reflect their own service offering, not someone else’s product
Protective DNS isn’t just a checkbox anymore. It’s a strategic layer in the cybersecurity stack—
one that must offer:
● Deep, real-time visibility
● Transparent policy control
● Automated threat intelligence
● Scalable management for large client bases
HYAS Protect is more than a PDNS solution—it’s the next evolution of DNS security, designed
from the ground up to support MSSPs as they grow, differentiate, and protect clients in a rapidly changing world.